Livebetting , tool or catastrophy?

Hello,

some problems with our web hosting(i will write about it in a latter time) kept me out from blogging though still there is small time left.

Today the subject is Livebetting or In-Running as it is called in Asia. For some a tool for others a sentence. I was with a master agent of a big Asian sportbook last weekend and we had a talk on how asians see this product as they call it...

The guy have amazed me when he told me that after the opening of Asia Markets to European livebetting was the life-line that most sportbooks needed to stay on market. Pointbet , a well known sportbook for many years and the first opened to Europeans have bankrupted as they have failed to offer livebetting to customers.

The reason is very simple for the master agent. Livebetting keeps the punter on his PC and online for many hours. Some of his customers are 18-20 hours online in order to bet events from 2nd division of Chile to Portuguese u19 games. And there is the where the sportbook takes the situation in hand. When somebody that usually puts his money on one or two events could easily bet on live at 30 , 40 even 60 events daily. Events that has no idea what is the color or the condition of the teams that he bets by just opening a page with results and statistics(if those exist) and place bets.

This is sportbook paradise , the vig is always in his favour and the lack of information makes it even easier. So instead of slowly eating those 2-5% vigs now they have a Thanks Giving dinner daily from those punters that feel the rush so sooner or later the credit is crunched.

This is the sportbook view of the subject. Say it something like a supermarket logic. You go to supermarket to buy a watermellon , and you end up buying a plastic doll , condoms , the cashier and the store manager:)

As we speak , i see that now IBC offers the super prestigious event of "Ireland Munster Senior Cup" for livebetting where Munster Cup is :

"The Munster Senior Cup is a provincial soccer tournament played among senior soccer clubs from Munster in the Republic of Ireland. The competition is run by the Munster Football Association, which is affiliated to the Football Association of Ireland."

Let's see a proffesional punter's view on the matter.

My friend , have virtually stopped betting pre-live odds(except some serious info and some under totals) and now he is totally focused on livebetting. His method haven't changed at all and he is simply bying better prices on live market or sometimes covers some of his bets to ensure capital.

He also told me that in minor tournaments catches the plane or the car and visit the stadium placing bets inside the ground. And that is his biggest profit maker for sometime as the live odds operator could easily make a mistake and somebody with information and news of the last minute could easily give him the edge.

He also talked to me about his early live-betting days. When he lost nearly 30.000 euros in just one evening having himself catched-up by the adrenaline rush and the big number of games in livemarket.

So, Tool or Catastrophy? As one of my Proffesors once told me in the University , you may buy a bike and make your life easier but you also can go and kill yourself with it. Simply , there are two sides on the coin , we can always choose the one the one that favours us...

Have a nice midweek...